3/24/2022»»Thursday

Casinogrounds

3/24/2022

CasinoGrounds is the industry's largest platform for streamed content focusing on casino and cooperates both with operators and game manufacturers in the industry. CasinoGrounds has created. Representatives from RG, which recently expanded with 32Red, say that they are proud to have been chosen to bring CasinoGrounds’ vision to life. Simon Hammon, Relax CPO, said: “CasinoGrounds is a pillar of the affiliate sector and we are proud to have been chosen to transform the team’s great ideas into something really special. Originally, CasinoGrounds was a small forum for gambling enthusiasts, but it quickly merged into a large and important player in the casino streaming sphere. In late 2017, popular online casino LeoVegas purchased 51% stake of GameGrounds United AB, the legal entity owning the CasinoGrounds.

LeoVegas has acquired a 51% majority stake in GameGrounds United, owner of the Casino Grounds streaming network.

Under the agreement, LeoVegas will pay an initial SEK30m (€3m/$3.5m), with a potential maximum earn-out payment of SEK15m.

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Casino Grounds live streams casino games via video-sharing platform YouTube and streaming service Twitch, serving as an active and social casino forum.

LeoVegas, which will make the acquisition through its LeoVentures subsidiary, expects to complete the transaction on January 1.

Gustaf Hagman, group chief executive of LeoVegas, said: “In Casino Grounds we see a new behaviour in which persons interested in casino are watching others play casino via YouTube and Twitch.

“Casino Grounds has created a new niche through its live streaming and social platform, which are highly appreciated by players.

“The combination of proprietary content and the moving picture format create exciting opportunities going forward and is in line with LeoVegas’ strategy to be an innovative and entrepreneur- driven company.”

The deal comes after LeoVegas last month completed its acquisition of Web Investments Limited, the company behind the Royal Panda gaming operator brand.

Related article: LeoVegas finalises acquisition of Royal Panda

Relax Gaming, igaming aggregator and supplier of unique content, has been selected by the industry’s largest collective streamer site, CasinoGrounds, to develop a unique, player-led slot game.

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The supplier will custom-build the title based on CasinoGrounds’ specifications with the respective teams working closely together to bring the vision to life.

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Set to launch in Q4 this year, the game will include multiple features guided by the streamer’s extensive experience playing a wide range of titles and vast industry knowledge gathered through its large community of slot enthusiasts.

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CasinoGrounds, which was established in 2016 and backed by LeoVentures the following year, is one of the largest marketing affiliate companies in the online casino sector, which is reflected in the millions of views on their Youtube videos month on month.

The collaboration will build on Relax Gaming’s collection of in-house developed content, which has grown consistently with top-performing titles such as Temple Tumble, Money Train, Snake Arena and Hellcatraz since the company opened its first studio four years ago.

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The latest addition to its portfolio, Money Train 2, has already smashed records since its launch on September 2nd and featured in a CasinoGrounds tournament where three streamers, Letsgiveitaspin, Slotspinne and Daskelele battled to claim the highest payout and win a €7,500 prize.

Simon Hammon, Relax Gaming CPO, said: “CasinoGrounds is a pillar of the affiliate sector and we are proud to have been chosen to transform the team’s great ideas into something really special.

“Being able to take the knowledge they have at their disposal and work with them has been a pleasure. We’re also humbled that this collaboration came about as a result of the reputation our talented studio teams have secured in a relatively short period, and our willingness to go above and beyond to deliver on promises.”

Tobias Svensen, CEO at CasinoGrounds said: Relax is and has been a great partner in this project and we choose to work with them because of the level of experience demonstrated by their team, but also because of the respect that the company has for our community and willingness to listen along with the understanding that comes with that.

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This is a game that is made by players for players and we are really looking forward to seeing the game live and played by our fans and community.”

This year Relax Gaming is celebrating its 10th anniversary, marking a decade of quality service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick and simple integration.